BRIEF
Ireland's family favourite frozen food brand Green Isle, needed a complete brand refresh and whole new website design.
SOLUTION
It was a chance for me to incorporate a new illustrative style, teamed with a clean and contemporary layout for the website. Playing on the companies slogan "Get to the goodness" I used little trailing dots and swirls, linking the fresh ingredients, as part of the journey from field to plate. I created brand guidelines and templates for social media, internal comms, emails and campaigns with the new style. The colour palette used on the website (e.g. when you hover over pack shots) is inspired by the wide range of products and elements from existing packaging. The website is live if you would like to check it out for yourselves, or see below a few screenshots.
