BRIEF
Create a campaign in association with the charity Mind and Cosmopolitan magazine. The aim is to increase awareness and change perception on mental health issues for young millennials, who are struggling with over exposure to social media and the 'online reality'.
SOLUTION
Create refreshing, modern visuals to uplift and reach vulnerable young women suffering from anxiety and depression. The aim of the campaign is to highlight the importance of mental heal and advertises pop-up events all over the UK, to co-inside with World Mental Health Week in October. This was a student brief.
