BRIEF
A complete branding project for a retro inspired food company in Sydney, Australia. Boom & Geri prepare home-cooked meals for the people of Manly beaches. Bringing a taste of comforting, fuelling food that's good for those post work-out dinners
SOLUTION
Inspired by the baby boom generation and retro 70s music I created a family friendly brand with soft curves, a warm colour palette and sea theme for the location of Manly beach. I designed two characters of the chef and her husband behind this brand to build on the brand story. I created a logo with retro curves, stripes and a bit of playfulness in it's sizing and positioning. The secondary brand-mark can be used for social media and the website menu bar and is in a popping colour. It was also a chance to create icons that can be used on canva templates and the website.
